(BPT) – What are the hottest must-haves of summer 2023? Look at social media and you’ll find influencers touting everything from luxury sunglasses to name-brand emotional support water bottles. These items may be great, but they also can come with a hefty price tag and long waitlists.
Because most people don’t have endless time and money, a new movement is gaining traction: de-influencing. Part of this is avoiding name brands and instead buying affordable dupes that have equal features. Yes, that means it’s now ultra cool to buy duplicates that are comparable to the original product and bask in the savings.
With the rise of the de-influencing trend, Reduce, a reusable drinkware company, is launching in Walmart stores nationwide at the perfect time. The Reduce Cold1 40oz straw tumbler is the ultimate dupe for more expensive, name-branded options. It keeps drinks cold for 40 hours, is cup-holder friendly, has an easy-to-grab handle, includes hydration tracking on the inside and is available for just $19.88.
Think this nice price means skimping on style? Not at all. With two new Walmart-exclusive prints — wave and sunset — as well as popular solid colors, you can choose a style that speaks to you and reflects your personality. Now, no matter what summer adventures await, you have a water bottle that performs and looks great.
Other de-influencing examples for saving and staying cool this summer:
Save by making your own pink drink
Everyone knows that light pink drink that, while delicious, can cost a lot for even a modest cup. Instead, grab a jug of Ocean Spray White Cranberry and coconut milk. You can make more than 40 ounces of your own tasty pink drink to enjoy in your new Cold1 40oz.
Reach for designer sunscreen alternatives
Sun protection is essential, especially when you’re spending time outdoors. Instead of dropping over $30 on designer sunscreen, consider options with rave online reviews that give you the same protection for less. An example: e.l.f.’s Suntouchable! Whoa Glow is half the cost of upscale brands.
Use an affordable, durable sports bottle
No need to spend $50 or more on a sports water bottle. Even the most hardcore outdoor adventurer will love Reduce’s affordable Hydrate Pro sports bottle with an easy-clean silicone straw. It comes in five summery colors and is available at Walmart for less than $20.
Get the look of luxury sunglasses for less
A cool pair of shades enhances your style and protects your peepers from the sun’s harsh rays. Instead of shelling out hundreds on luxury eyewear, you can protect your eyes and your wallet by looking for affordable brands, like Goodr sunglasses that are high-quality and stylish.
Opt for a glass tumbler to get your smoothie and boba fix
Enjoy your favorite summer sips in style with the new Aspen glass tumbler that features borosilicate thermo-shock glass with a vacuum-insulated stainless-steel cover and an extra-large straw perfect for protein shakes, green smoothies, boba tea or milkshakes. The Aspen tumbler keeps drinks cold for up to 12 hours, comes in five colors and is available at Walmart for less than $20.
Looking and feeling great this summer doesn’t mean forking out big money for big brands. Look for dupes like these with quality, function and style that cost much less. Get started at Walmart.com.