The city of Clemson recently completed its rebranding process and has begun to roll out the new brand citywide.
The new brand de-emphasizes the connection with the University, with the primary colors being blue and green with only a hint of orange. Additionally, the new logo features a green tree made from elements of the iconic paw with a sunset over Lake Hartwell and the Blue Ridge in the background.
The new branding is in the process of being rolled out, with most things such as business cards and uniforms being converted by the end of the month, and some larger items, such as signs, expected to be completed by the end of the year.
