Ready SET Go, a student-founded energy drink company, is now brewing in Tigertown.
Unlike standard energy drinks, which contain synthetic ingredients, Ready SET Go prides itself on offering a health-conscious approach for the average college student consumer.
“I used to drink a lot of major-brand energy drinks, but after doing some research, I found they weren’t very healthy,” Zachary Woloff, Ready SET Go’s founder and CEO, told The Tiger.
Woloff, also a junior majoring in financial management at Clemson, was concerned when he learned the truth about these popular brands.
Co-founders Trey Dowling, a junior financial management major, and Merrill Heintzelman, a senior management major, serve as chief operating officer and chief marketing officer, respectively.
“Many contain synthetic caffeine, additives, chemicals and preservatives that can even increase the risk of certain types of cancer,” he said. “I decided to stop drinking those and create a cleaner, more natural alternative for students.”
Ready SET Go currently offers four flavors: strawberry, cranberry, mango and pineapple, all produced locally in Clemson.
The company advertises the drink as offering health benefits, including sustained energy, real antioxidants and gut-friendly ingredients.
The six-ingredient beverage is caffeinated with black tea and guarana, and balanced with l-theanine to eliminate the jitters that caffeine can cause. Additionally, the drink is sweetened with low-glycemic, natural monk fruit and agave.
Ready SET Go is all about energizing the local community. The company has a pop-up at ROAR Clemson, open from 11 a.m. to 4 p.m., almost every day. Schedule updates can be found on its Instagram.
Currently, Ready SET Go has Anna Coker, a senior communication major and social media creator, on board as an ambassador. Coker has her own signature flavor called Meep Meep Mango.
Woloff expects to expand the brand’s reach in the fall by adding 10 to 15 new brand ambassadors, along with hiring more employees.
Ready SET Go plans to purchase a food trailer to make all its drinks on-site. This fall, it will be open from 8:30 a.m. to 5 p.m. with additional hours on game days.
Ready SET Go can be found online at @readysetgoenergy on Instagram or at its website.
