The Student News Site of Clemson University

The Tiger

The Tiger

The Tiger

    New Study Estimates YouTube’s Impact on U.S. Economy and Culture

    Nisha Vora, YouTube creator and founder of Rainbow Plant Life. (Photo: Rainbow Plant Life)

    (NAPSI)—The next time you enjoy watching something on YouTube, you may care to consider there’s a lot more to the service than fun and learning. It’s an important part of our economy, too.



    Study Shows



    For example, Oxford Economics—a global advisory firm—published a study assessing the impact of YouTube creators on the United States’ economy, culture, and society. The report found that in 2022, YouTube’s creator ecosystem contributed more than $35 billion to the U.S. gross domestic product and supported over 390,000 full-time equivalent jobs. 



    In the U.S., the number of YouTube channels with 1 million subscribers increased by more than 15% year over year between 2021 and 2022. The number of YouTube channels making $100K or more in revenue also went up by 5%. 



    A Big Help For Small Business



    The report also provides insight into how YouTube creators and users, parents and teachers feel about the platform’s impact on American life.



    Small businesses are also figuring out how to turn YouTube subscribers into opportunities. Oxford Economics’ research found that 78% of small businesses that use YouTube agreed it’s essential to their business growth.



    “YouTube leveled the playing field between us and big box stores because it puts our business in front of customers who may not otherwise find us,” said Steve Andrianos, who runs Hercules Candy with his family in Syracuse, NY.



    Others are leveraging platforms such as YouTube to launch new, rewarding careers. Nisha Vora of San Diego, CA left her career as an attorney at a top law firm to pursue her passion for vegan cooking. Her YouTube channel—Rainbow Plant Life—has over 1 million subscribers. 



    “Online success doesn’t just mean having a viral video or 15 minutes of fame anymore,” said Vora. “People are waking up to the realization that you can build lasting careers and successful businesses by leveraging platforms like YouTube.” 



    Parents And Teachers Approve



    The report also shows that parents and teachers find value in YouTube. According to the study, 85% of U.S. parents who use YouTube agree that it provides quality content for their children’s learning and entertainment. Additionally, 73% of teachers who use the system agree that it helps students learn.



    Learn More



    For further facts and to see the full report, visit
     ““People are waking up to the realization that you can build lasting careers and successful businesses by leveraging platforms like YouTube,” said Nisha Vora, whose YouTube channel has over a million subscribers.”

    Leave a Comment
    Donate to The Tiger

    Your donation will support the student journalists of Clemson University . Your contribution will allow us to purchase equipment and cover our annual website hosting costs.

    More to Discover
    Donate to The Tiger

    Comments (0)

    All The Tiger Picks Reader Picks Sort: Newest

    Your email address will not be published. Required fields are marked *